8 March, 2017
If you have your own business and your own brand, you will need to look for creative ways of marketing your brand and bringing in more customers. Many people focus heavily on advertising and selling their products but they do not focus on marketing and building up their brand which is just as important, if not more important. In fact, most people do not even know the difference between the two.
Advertising is the act of investing money in to selling your product which is a short term goal with the end result of making immediate money. Marketing and brand building on the other hand is something completely different. In this case, you invest money in telling people about your brand and getting them to remember your brand name. They may not always buy your products immediately as a result of your branding efforts but they will remember your brand for whenever they may need your services at some point.
Brand building and marketing is as much about retaining old customers and bringing them back to your company as returning and regular customers than it is about bringing in new customers. As an example, if you have a customer than has invested a lot of money or if you identify a potential customer who may be interested in your brand, you could consider sending him or her a corporate branded gift such as personalised stubby holders.
The corporate gifts that you give do not have to be very expensive elaborate gifts but instead focused on products that they will tend to use on a regular basis. Your aim in doing this is to keep your customer seeing your logo and brand name all of the time to make your brand a top of the mind brand. You could invest a lot of money on something like a branded wine barrels for sale in Sydney however, if these glasses are going to be lying at the back of a shelf until your customer decides to have a glass of wine every six months, your goal will be lost.
It is indeed an interesting fact that a customer is more likely to buy your product if he has seen and heard your brand name regularly. This may create the illusion that your product is better than the competition and he may even recommend your product. Good branding strategies will not only bring in money on the long run directly but it could even result in recommendations from people who have never even used your services.Read more